Early on, the founder of Bellacures, recognized that the nail salon industry was in desperate need for a polish.


The current size of the U.S.Nail Salons market is $18.4 billion. The industry has grown on average 16% per year since 2012. Compared to 2016, 2017 revenues have grown 14%. Long term forecasts for the industry project positive growth, according to the "Anything Research Nail Salon Report". This growth has been fueled by a nail centric fashion culture that has transformed women’s nails into a fashion accessory. Manicures are an affordable luxury that is fast becoming a routine necessity in women and men’s lives.

  • Longevity: 45% of manicurists have been doing nails for 12+ years and over 67% have been engaged in the activity for 5+ years*
  • Growth in sales: total sales for the nail care market in 2017 was $8.53 billion, up from $7.3 billion in 2012.* 
  • Growth in licensed manicurists: there were approximately 439,751 manicurists in 2017, up from 357,265 in 2012.

*Nails Magazine Big Book Industry Statistics


In a fragmented industry where business values are lost on typical nail salon owners, there is a big opportunity to step in and create change and set a new standard.

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This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.